A Guide to Synching SEO Social For Recruitment Marketers

A Guide to Synching SEO Social For Recruitment Marketers A  compelling online presence is  pretty important for professionals wanting to stand out from their competitors. How do you do it? Well, some might say blogging, social media and good content are the best things since sliced bread when it comes to cutting  through industry noise and elevating  your brand.  For sales people spending huge chunks of time prospecting on  sites like LinkedIn and Twitter, a strong online presence  will add weight  to your approach. But what about when you arent the one making the first move?  How searchable are you when a potential customer / candidate / client proactively looks up  the service you provide, in search of  someone to help them? A good place to start is up-skilling yourself with SEO and social media best practice. Ive spoken with  Jo Turnbull, blogger extraordinaire and organiser of the Search London event, to get  some expert insights on how to make sure they are working together, and giving you the best shot at being found online. You can listen to the full interview or scroll down to read a few  take-aways below. And be sure to subscribe to the Employer Branding Podcast and never miss an episode. SEO explained SEO stands for Search Engine Optimization. And its basically making sure that your site is done in the best way possible to ensure you gain as much visibility and, obviously, traffic as possible. I like to call it the Simple Easy Option, something that people should be thinking about even before theyve actually set up their website and built it. Search Engine Land defines SEO as the natural process of getting traffic from the organic or natural search results on search engines such as Google, Bing, and Yahoo. I think in the past it used to be about keywords, I dont think it was about keywords, and improving your ranking position. Obviously, that was just for specific keywords but now we have universal search. So you can appear in image search, video search. You can also appear in direct answer. You can also appear with doing recipes, you can appear in rich snippets markup. So now its not just about exactly ranking. Its just overall visibility, and obviously, trying to get as much traffic as possible. And obviously as an e-Commerce site, to try and convert that traffic. How can social media and SEO work together? I think really, just to take a step back, I really think it is important that social media and SEO work together. Because basically they help build your brand. So, for example, looking at SEO, you need to make sure that your website is built in the best possible way so that you can have the highest visibility as possible, you dont have any technical errors wrong with your website. Youve actually got a website, lets say. And then also you have social media to help sort of boost that, boost the awareness. You can run, if you want, social campaigns through that. Some are paid, some are just promoting a blog post on your actual website. And when I say promoting, you dont have to always pay for that. If you have big enough community, you can be just posting that on your wall. What SEO tools work well with social media? Ive been in the industry for a number of years, so theres so many that I would recommend. Currently Im working at Searchmetrics, I really like their platform. Basically, they have a research facility  and they have the projects section. So the Research Cloud, you can find out what competitors are doing and then you can put those competitors into your project and then follow them against keywords. You can see what keywords theyre ranking for, what theyre not ranking for, or what theyre ranking for and youre not. So you have gap analysis, you can find out how the contents doing, you can see what theyre doing in terms of social media. Ive also used Majestic. Majestic is really good for, especially, for analyzing links. I had to do quite a few link removals a couple of years ago and that really helped me a lot. Ive used SimilarWeb as well before, just to see or review how the markets doing. Thats quite good. Hitwise, I have used as well. They are very interesting, you can get quite a lot of detail from Hitwise. Their support is very good. You just need to, obviously, try and put the filters on. So those are just some of the ones that I would recommend. You just need to, basically, have the time and resources to dedicate your time or your teams time to using these and to be able to get the most out of these platforms. Follow Jo on Twitter @SearchLDN  and subscribe to the Employer Branding Podcast.

Why You Should Document Your Failures - Personal Branding Blog - Stand Out In Your Career

Why You Should Document Your Failures - Personal Branding Blog - Stand Out In Your Career Do you do this today? Do you take the time to document your failures? Or, do you sweep past them? My recommendation … take the time! It’s not to memorialize them or make them part of your LinkedIn profile (but, they may be useful for interviews and mentoring). Rather, document your failures to learn from them. “Its failure that gives you the proper perspective on success.” ~  Ellen DeGeneres Take the time to document your failures Spend a few minutes to really think about the following points. This isn’t the time to blame others. That might be part of the process and it can often be cathartic, but this is the time to identify, understand, and evaluate. As Stephen Covey once said, “I am not a product of my circumstances. I am a product of my decisions.” If your decisions caused you to work with specific people or companies … those points should go into your understanding process. Take time to evaluate these points objectively: What worked? What Didn’t? Can you determine why? (consider  the SSK model for evaluating scenarios) It may be painful. No one likes to fail. (well, most people dont like to fail. Some seem to have made an art of it). But, that’s a different story. When you document your failures: Its a Learning Experience Its a Teachable Moment When you make a mistake … remember this one thing: Own It! This isn’t to say you need to take the blame for every foible and failing. Rather, if you were in a position to influence an action and through a fault on your end something went wrong … Own It. When you do you will stand out in your career. And, as noted in this post OMG I just made a HUGE error … you can take one critical step and just Own It! You will earn respect and set yourself apart from those that choose to blame. Bonus: Own it … AND … have a proposed solution  at the ready. Go ahead … Document your Failures. “We are all failures at least the best of us are.” ~ J.M. Barrie Youll be better for it. Youll know what you can do. Youll have a better perspective on how that particular failure (aka experience) worked. Youll be a better leader too.

How to choose a career if your interests are wide

How to choose a career if your interests are wide Ive spent the last five years learning about farming. At first I couldnt even tell the difference between a hay field and an oat field. Now I can tell when a planting is late.  I have learned enough about cattle to sort them for breeding. I dont do as good a job as the Farmer of course, but I wont miss any that are really bad.  I have learned how to milk a goat, even though Im terrible at it. Now its spring, and the farm is incredible. There are baby animals everywhere. The farmer is letting the piglets slip out of their pen. The piglets run all over the farm like theyre free-range chickens, and because the mom is stuck in the pen, the piglets always come back. My son just used money he earned selling his pigs  to buy two Alpacas. We are fascinated by the alpacas, the alpacas are fascinated by the piglets. The boys spend tons of time outside, doing things that, had we lived in a city, I would have felt are way too dangerous, like cutting wood with an ax and walking through a whole herd of cattle to explore the creek. The boys spend a lot of time in the yard pulling stuff out of the garbage and turning it into forts. Just when I was about to tell the boys to stop making a mess of the yard and stop taking stuff out of the garbage, a cat had her kittens in the fort. And the boys were so proud that they added a playroom to their fort so the kittens could learn to walk. Now they spend their days waiting for the mom to go get food so they hold the kittens. Its also a great time on the farm because we can let the goats out of their pens without worrying that theyll eat all the crops. The goats are like dogs right now, following my son all around, and waiting for him like a good friend waits, while he goes in and out of buildings doing his chores. I tell you all this to tell you how nice it is to be on the farm. I love the peacefulness of it and I love how high my learning curve is. I love how I can make a big difference with whatever I do. And when the Farmer needs help with a job, I feel important and useful doing it. Life on the farm has all the components of a great job. Control over my hours, control over my workload, goals that are challenging but I can meet them, and a high learning curve. But the farm is not my job. I have tried, believe me. Ive come up with 50 different business models to make the farm my job. But I can see that its not going to work. The farm is not my job. Its something I love right now. Its something Im really excited to learn about. But I can do that without getting paid. I do it for pleasure and because its fun to be passionate about something. I have other work that I get paid for. My homeschooling blog, for example, is growing very fast, and already making me a good bit of money, and its an example of a way to keep my learning curve high doing something that earns me money. Which is to say that theres a wide range of things we are passionate about, and theres a wide range of things we can make money doing. The trick is not to find the thing that allows us to earn the most money or the thing that we are most passionate about. The trick is to find the thing that combines passion and money and stick with it so you get great. Just because I love the farm doesnt mean my work has to involve the farm. And this is true for you, too, when you are picking your line of work. Often we feel there are are so many things we are passionate about that no career makes sense. Just pick one thing to do. And if that doesnt work, then pick another. Making a choice and trying it is an important career skill. And choosing something practical, that people get paid well for, is an important life skill. You are not a failure if you dont do what you love for a living. You are a practical person who knows that no one can do the stuff they are passionate about if they are worrying about food and rent. Support yourself somehow first, and then explore your passions from there.

Why Hacker Threats Have Created a Boom in Cybersecurity Recruitment

Why Hacker Threats Have Created a Boom in Cybersecurity Recruitment With cyber-attacks increasing across the world, so does the demand for cyber-security jobs. In an uncertain world, hackers are outpacing government and corporate defences, and one of the main reasons is poor cybersecurity. The global cybersecurity skills shortage has left many companies and nations vulnerable to attacks. A reported 86% of global business and IT professionals believe there is a shortage of cybersecurity professionals. These are the conclusions of the 2015 Global Cybersecurity Status Report by the ISACA. The global shortage has created an immediate risk to corporations and governments, many of whom are vulnerable to hacking because of their inadequate defences. Unsurprisingly, hackers are deliberately targeting organisations who don’t have the cyber professionals to keep them safe. Cyber skills shortage From Singapore to San Francisco, there are currently not enough candidates with the cyber skills to keep our economies safe from hackers. An Intel Security report revealed that 82% of eight major economies have complained of a cybersecurity skills shortage. In response to the cyber skills crisis, there is a growing demand for candidates who can oversee intrusion detection, secure software development, and attack mitigation. With the current skills shortage unlikely to be reversed anytime soon, the demand for cybersecurity professionals is expected to  grow by 53% by 2018. Cybersecurity investment The global financial sector has been looking to increase their cybersecurity apparatus for years now, with banks three times more likely to be targeted by hackers than non-financial institutions. According to Intel Security, five banks alone have spent more than $1.5 billion on cybersecurity. The financial sector spends more on cybersecurity products and services than any other private sector industry, and this boom will only increase the demand for more security engineers and analysts. Peter Kelly, Senior Principal at Computer Futures: Cybersecurity is obviously an immediate threat to all businesses, of all shapes and sizes. This immediacy to act before it is too late has seen an increased demand for security professionals with our customers and is growing on a weekly basis across the globe, where Computer Futures has expanded its cyberSecurity offering to supply Europe, America, Japan and Singapore. The main issue we are finding is that there is a lack of experienced cybersecurity professionals on the market to fill pivotal roles and current students studying the necessary qualifications will not get the relevant experience to be qualified and considered for such roles, for a few more years. This is why we  are working with educational and professional bodies to help alleviate the skills shortages in these business critical roles. Recruitment opportunities According to Peninsula Press analysis of the US Bureau of Labor statistics, more than 209,000 cybersecurity jobs in the United States are currently vacant, and job adverts have risen by 74% in the past five years. In short, the cybersecurity market job market is booming, and recruiters have a lucrative opportunity to place candidates, if they can find them. The growing demand for cyber experts is ensuring that information security is one of the best paid jobs in the US.  Cybersecurity jobs in the United States pay an average of $6,500 more than other IT professions. The premium for technical skills in this field is currently valued higher than management and communication ability. Recruiters who can successfully place candidates in this field will be handsomely rewarded. In the United States, the highest paying cybersecurity job for a lead software engineer is  $233k per year. This is nearly $8,000 more annually than a chief information security officer (CISO) salary, which has traditionally been a role with far greater managerial responsibilities. With the low number of cybersecurity candidates, the top five average salaries in the US currently ranges from $178k to $233k and demand is expected to grow well into the 2020s. Such is the cybersecurity skills scarcity, the value of salaries in Western economies has grown by at least  2.7 times the average wage. Will demand drop in future? There is no evidence to suggest the cybersecurity market will slow down anytime soon. Cyberattacks are becoming more prevalent and harmful, and no organisation will ever be immune to attacks. With the advent of the Internet of Things (IoT), the potential for hackers to infiltrate and disrupt organisations will only further increase the demand for cybersecurity. Recruiters therefore have a huge opportunity to search and place candidates in cybersecurity roles. Cybersecurity recruitment is going to be the first line of defence, and to prevent attacks, you need a robust recruitment strategy â€" and for that, you need a specialist cybersecurity agency. Modis and Stott and May are two recruitment agencies specialising in this area. With experienced candidates in short supply, it will take a gifted recruiter to prize away a leading candidate from a big company. In response to the cyber skills shortage, Stott and May have their own in-house ‘Centre of Excellence’, where every consultant receives specialist training in cybersecurity. This centre helps ensure their staff can place highly skilled candidates that companies and organisations desperately need. Adam Hawkins, Managing Director, Modis; 2016 saw a shift within cybersecurity hiring. Traditional contract roles, such as Analysts Penetration Testers, were still high on the demand scale but we saw a considerable increase in Corporate organisations moving away from hiring solely on a contract basis. Our clients are recognising the need for a consistent, long term security strategy; with many CROs and CIOs ensuring cybersecurity is a focused division within their organisations. This has resulted in a large increase in the demand of permanent cyber professionals from Analyst to Architect level. With permanent candidates demanding salaries of over 25% more than other skilled ICT professions due to the increasing skill shortage and the historic desire for cyber professionals to work on a contract basis. In 2017, the war for talent will be fierce; we only envisage the skills gap widening and the upward demand trend of permanent cyber roles continuing.  Cybersecurity candidates can be found in IT departments, startups or even the military. For recruiters to place cybersecurity staff, they will need to develop a comprehensive network of contacts and resources to succeed. The United States in particular will have to fill  100,000s of cybersecurity roles over the next decade. To meet the demand, the recruitment options include cross-training existing IT staff and getting undergraduates into cybersecurity training courses, or importing candidates from other countries. With more universities, colleges and companies investing in this field, there has never been a more lucrative time for recruiters to source a cybersecurity candidate. Whatever solution recruiters embrace, there is no doubt that cybersecurity is a key battleground for all major companies, and reducing the skills gap will be a matter of critical importance in the months and years ahead.

16 Ways to Stay Motivated in Executive Job Search - Executive Career Brandâ„¢

16 Ways to Stay Motivated in Executive Job Search

The USPS Interview Questions Answers You Should Know - CareerAlley

The USPS Interview Questions Answers You Should Know - CareerAlley We may receive compensation when you click on links to products from our partners. When you are applying for a job with the United States Postal Service (USPS), you should prepare for being called in for an interview. Most companies have a set of specific questions that they pose to their applicants. USPS is no different, and being prepared to answer these questions during your interview will increase your chances of being hired. Interviewing: Interview Questions Job Interview ! Learn How to Job Interview and Master the Key Price: $4.99 Buy Now from Amazon We earn a commission if you click this link and make a purchase at no additional cost to you. Last Updated: March 2, 2020 Theres both a demand and an opportunity for younger employees to get hired. The government is seeking to fill thousands of positions at any given time, and these jobs match almost every set of skills and interests, says Margot Conrad, director of education and outreach for the Partnership for Public Service, a Washington, D.C.-based nonprofit. Working for the government can also provide a career that hits upon many of the characteristics that younger workers value in a job. Sound good? Read on and learn more. Monster.com To help you with this specific employer, weve created a shortlist of the USPS interview questions most likely to come up during your interview with them. They are taken straight from the application tips describing the USPS interview experience. If you want to get into more detail, feel free to go directly to the source above and check out their application tips and much more. Photo by Mathyas Kurmann on Unsplash The Different USPS Jobs As a complex structure, the United States Postal Service needs people to man their position in multiple departments. But the most common positions, for which massive hiring is completed almost constantly, are the mail carriers and mail handler positions. Post Office Jobs: The Ultimate 473 Postal Exam Study Guide Price: $16.59 Buy Now from Amazon We earn a commission if you click this link and make a purchase at no additional cost to you. Last Updated: March 2, 2020 Usually, regardless of the season, you can expect USPS to have active vacancy announcements for the following positions: mail handler, mail handler assistant, city carrier associate, and rural carrier associate. Being a federal or a local government employee has generous benefits; job security is one of the most important among all. With the world witnessing frequent economic turmoil, the scenario in the private job market is threatening. Tweet This The last two positions are obviously named thus because of the areas of work the person is expected to carry out. Each position has its unique challenges: a city carrier delivers a larger flow of mail items, while a rural carrier may be expected to drive longer distances and so on. The mail handler positions usually deal with the added pressure of tight deadlines and the requirement of flawless organization skills. USPS also offers seasonal positions, especially during busy times, like the holiday season. If youd like to try working for them only temporarily, to see how the work experience is, this is a good opportunity. Norman Halls Postal Exam Preparation Book: Everything You Need to Know All Major Exams Thoroughly Covered in One Book Price: $10.99 This revised and updated third edition offers new test questions and exercises. Featuring information about various careers in the postal service and complete with a money-back guarantee, this book is all readers need to pass! Buy Now from Amazon We earn a commission if you click this link and make a purchase at no additional cost to you. Last Updated: March 1, 2020 The Most Common USPS Interview Questions Youll Encounter Regardless of the exact position you choose to apply for, there will be some USPS interview questions more or less common during every interview. Here are some of them: #1. Why Do You Want to Work for USPS? The best way to answer this is beyond the utility value of having a job. Say that you admire the hard work they do and how important the company is for the nation. Then you can add that you would like the chance to be a part of this and that you think you would make a good addition to the team. McGraw-Hills Postal Exams 473/473C (No. 473/473c) Price: $11.69 Now that the U.S. Postal Service has replaced its obsolete 470 test with the updated and more difficult 473 and 473C hiring exams, you need this book more than ever if you want to qualify for employment. Buy Now from Amazon We earn a commission if you click this link and make a purchase at no additional cost to you. Last Updated: March 2, 2020 #2. How Would You Deal with a Customer That Was Upset? More often than not, this situation would occur in your day to day job with USPS. Everyone likes to think of themselves as being able to respond well to conflictual situations, but the truth may be different. In order to respond correctly to this interview question, you should say that you would application tips for whatever made the customer angry, and then you would listen to them and see if you can solve the problem. If the issue goes beyond your possibility to solve it, you would then pass it on to your manager. #3. How Are Your Customer Service Skills? A more direct question regarding your people skills is this one, bound to come up during your USPS interview. If you are asked about your customer service skills directly, you should be positive that you are a natural in working face to face with customers. Also, be sure to mention any previous jobs with a customer service component, which helped you hone these skills. Personalized interview coaching Price: At TopInterview, each session is tailored to you and your unique goals. Your choice of comprehensive packages make it easy to get the help you need to nail your interviews. TopInterview offers three plans based on your needs Ace your interview We earn a commission if you click this link and make a purchase at no additional cost to you. During your interview, more specific questions may come up in direct relation to the position you are applying for. For example, if you are applying to be a mail carrier associate, you may encounter this question: #4. How Would You React If Confronted by a Dog? This is a potentially threatening situation, especially if you are not comfortable around dogs. Its also pretty common in the daily life of a mail carrier, which is why this is a common USPS interview question. If asked this, you should respond that you are confident enough around dogs and not afraid of them, so you would remain calm. However, you should also stress that you do understand the fact that dogs can pose a real danger so that you would also take the necessary protection measures to prevent coming to harm. Or this one.. #5. How Would You Respond to Your Manager Asking You to Do Something You Consider Unsafe? This is a question meant to assess how comfortable you are tackling a potentially conflictual issue between you and your manager. A good answer to this question is that you would first ask to know more about the safety protocol to be followed for the specific situation or task. Then, if you would still need to pursue the issue, you would directly ask your manager why this needs to be done, in a polite manner. Photo by Mara Victoria Heredia Reyes on Unsplash These are only a couple of examples of common USPS interview questions you are likely to be asked. As long as you keep a level head and do your best to answer any other question politely and friendly, were pretty sure you will ace it. How To Interview Like A Pro: Forty-Three Rules For Getting Your Next Job Price: $13.95 Buy Now from Amazon We earn a commission if you click this link and make a purchase at no additional cost to you. Last Updated: March 2, 2020 What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to nail the interview and get hired. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search

Customizing Writing a Profile For a Resume Marketing Strategy

Customizing Writing a Profile For a Resume Marketing StrategyThere are several ways that you can customize a writing a profile for a resume marketing strategy to achieve the best results for your needs. Remember, each piece of information included in your profile should be useful and should help you get noticed with the company that is hiring you.When you are reviewing companies and researching their field, you will find that there are many different types of industries out there that they are focusing on. For example, they may be looking for information on health care; or retailing; or even information on finance. You should take the time to study the various sectors and figure out what these companies are looking for so that you can make the most out of your writing a profile for a resume marketing strategy.After you've completed researching the niche market for the company that you are targeting, it's time to actually write a profile for a resume marketing strategy. You need to ma ke sure that the information included is not only useful but informative as well. The goal is to include information that is filled with facts so that you have a good chance of getting the job.By including your own personal experience with the companies you are targeting, you are giving yourself a little more time when creating your profile. It will also be helpful if you include some links back to other websites or articles that will provide additional information and extra angles on the specific field of work that you are targeting. You do not want to leave anything to chance when it comes to writing a profile for a resume marketing strategy, so take the time to do this research and give yourself the edge that you need.Not only will this information be helpful when trying to target a specific area, but it will also give your resume the added boost of attention from potential employers. Your resume has to be impressive to get noticed, so make sure that you research the specific mar ket that you are targeting and find out what information they are looking for in a resume. Once you know this information, it's easier to write a profile for a resume marketing strategy that includes all of the details that are vital to having success.Before you begin researching a specific industry, you need to make sure that you know exactly what you want to include in your profile. You don't want to just fill out a blank template and then try to sell yourself on the job. If you can't speak up about how you have experience within the industry that you are targeting, then why bother creating one in the first place?When writing a profile for a resume marketing strategy, you want to start by incorporating a list of skills and experiences that are unique to you or in line with the services that you offer. Once you are done putting together a listing of what you have done and will continue to do, you can then move on to going over all of the details that you feel are important. This is your chance to speak to the person who is going to ultimately hire you so make sure that you make the most of it.Make sure that you research the different sectors that are out there and find out what they are looking for. Research each field and make sure that you are filling in all of the gaps that you can. Keep in mind that what you write on your profile may not be the same as the person who ultimately ends up hiring you, so make sure that you put all of the details that you can.